PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Another consideration is that the user might not be familiar with the correct spellings or English titles. Maybe they need to know the correct title in English or the original language. For instance, "Bhootnath" is the English title for the Hindi movie "भूतनाथ". Clarifying that could help them search correctly.
I should also mention the importance of supporting content creators by using legal platforms. This encourages a culture of respect for intellectual property. Another angle is to inform the user about the availability of the movie on various legal platforms depending on their region. For example, some platforms have regional content, so it's best to check based on their location. bhoot mama mp4moviez
In summary, the steps are: 1. Identify the correct movie title if possible. 2. Advise against using piracy sites like mp4moviez. 3. Suggest legal alternatives where they can watch the movie. 4. Mention the importance of supporting creators through legal means. 5. If the title is incorrect, provide examples of similar movies that might be available. Another consideration is that the user might not
I need to ensure the response is clear, helpful, and adheres to ethical guidelines while respecting copyright laws. Also, check that all statements are accurate and avoid any assumptions that might not be correct. For example, confirming whether "Bhoot Mama" is actually a real movie or just a mishearing. If it's a fictional title, that needs to be clarified. But since I can't access current databases, I have to rely on my existing knowledge, which suggests that "Bhootnath" and the "Bhoot" series are actual movies. Therefore, the user might be referring to those. Clarifying that could help them search correctly
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.